I developed a concept for the possible new website aiming for a more colorful and emotional design that communicates nexum’s human-centric approach.
Team shirts
To underline the team spirit at nexum, I was asked to design a new t-shirt. So I came up with several fun design ideas (using hand-drawn elements) and after the winner was picked, I convinced the team to participate in a fab photo shoot.
Wine labels
“What are our customers getting for Christmas this year? Any ideas? Right, let’s create our own nexum branded wine and support a local winery, too!” – I thought that was a great idea and started my creative process.
Who wouldn’t love to receive a pretty little postcard?
Stop motion
As a content creator for the nexum Instagram channel, I strived to realize new creative ideas and concepts. And yes, I just wanted to have fun with my stop motion projects, too!
Photography
Through my photography I have created a new visual language for nexum. The results of the photo shoots are now used in all channels and print materials.
Results &
Conclusion
My collaboration with nexum changed the visual appearance of the brand and their human-centric approach finally became visible to customers and a wider audience.