Küstentee was founded by two brothers with a mission to create original tea concepts that bring joy and magical moments into the lives of their audience.




brand strategy, brand & product design, photography, animation, content, web design

Brand strategy & positioning

Kevin and Janek Köpcke had already successfully founded and managed Gräfenhof Tee for a number of years when the idea of ​​a new consumer brand came up: Küstentee. In the course of our “co-creationship” we created a strong brand strategy and positioning.

Web design

Original. Organic. Transparent. The new website and online shop were based on these values. The unique product detail pages presented the tea and all its ingredients as raw and natural as possible while also inviting the audience to be curious.

Naming, product- & packaging design

We wondered how to differentiate Küstentee from the competition and came up with an original idea: naming the teas after occasions and use cases. We then developed a branding system consisting of individual patterns for each tea category.

Content creation

As a content creator for the küstentee Instagram channel, I strived to realize new creative ideas and concepts.

Stop motion

Yes, I just wanted to have fun with my stop motion projects, too!


Through my photography I have created the visual language for küstentee.

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