Deutsche Fernsehlotterie: "You Are A Win!"
Solidarity begins in the mind. Not only with a ticket purchase.
The wide-ranging brand campaign stimulates thought and invites you to join the discussion. At du-bist-ein-gewinn.de you can test your willingness to help and immerse yourself in the many funding opportunities offered by the DEUTSCHE FERNSEHLOTTERIE.
We needed emotional and impactful imagery to accompany the campaign. So we decided to go on a tour through Germany and visit several charities that are supported by the DEUTSCHE FERNSEHLOTTERIE.
Amongst others, we visited homeless shelters, hospices, children’s homes, institutions that made life worth living for people with diseases like MS. I was honoured to talk to and photograph numerous people.