Küstentee was founded by two brothers dedicated to developing original tea concepts that bring joy and magical moments into their customers' lives.
Kevin and Janek Köpcke had already successfully founded and managed Gräfenhof Tea for several years when the idea for a new consumer brand came up: Coastal Tea. As part of our “Co-Creation Hip” we have developed a strong brand strategy and positioning.
I named the Küstentee teas after occasions and use cases. I then developed a branding system consisting of individual patterns for each tea category.
“Jessica’s creativity and strategic brilliance enabled us to build authentic connections with our audiences.”
– Kevin & Janek, owner
Social content creation: photography & stop motion